Media & Entertainment Consumer Insights 2023
12th Edition
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About the insights
Drawing insights from a survey of more than 2000 Australian consumers across five generations, the report dissects this multifaceted terrain, delving deep into:
- The evolving dynamics of how consumers spend time across content types and platforms
- The rising complexity in media relationships and its implications for consumer experiences
- The onset of next-generation technologies and their potential to transform media consumption
- The undying allure of sports and how they continue to shape our media experiences.
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