Deloitte Retailers’ Christmas Survey 2019
Finding the recipe for Christmas success
Based on a survey of executives and senior management from Australian retailers, the eighth annual Deloitte Retailers’ Christmas Survey 2019 report analyses their sentiment for the Christmas period, key trends and their expectations and priorities for 2020.
Australian retail in 2019 has seen some of the toughest conditions in recent history, with current market conditions influencing the optimism of retailers this Christmas period. Whilst many retailers were pinning their hopes on recent tax cuts, the latest trading data suggests consumers have chosen to hold onto their savings. Australian retailers appear to be approaching the holiday season with some caution, as competition and market disruption reaching unprecedented levels.
Deloitte’s Retailers’ Christmas Survey 2019 covers the following:
- Retailers’ Christmas expectations for upcoming holiday season
- Retail trends in customer experience and service
- Competitive landscape review
- Retail outlook for the next 12 months.
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