Crunch Time VI: Forecasting in a digital world

Finance in a digital world: It’s crunch time for CFOs

Human fascination with the future is part of our evolutionary heritage. Those who can foresee and navigate risks have always been more likely to survive than those who can’t. That’s just as true in business, where the ability to see ahead continues to separate performance leaders from everyone else. That’s what forecasting is all about, yet it’s surprisingly difficult (and often expensive) to do.

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